Muscle Power Unleashed: London's CrossFit Semi-Finals Challenge Beauty Standards
Elite female athletes inspire a new wave of strength and confidence.

Event Overview
From June 10-12, London hosted one of the most anticipated CrossFit semi-finals, Strength in Depth (SiD). Held at the Excel Centre at Royal Victoria Dock, the event drew elite athletes and fitness enthusiasts alike. As a dedicated fitness reporter, I had the opportunity to witness firsthand the intense competition and passion that drives CrossFit athletes. The arena was abuzz with energy, showcasing some of the sport's biggest stars in action. SiD proved to be a celebration of strength, determination, and community.
A New Normal: Muscular Women
One of the most striking aspects of SiD was the prevalence of muscular women, both among the competitors and the spectators. Unlike previous fitness events where toned physiques were more common, here, visible muscles were the norm. This shift challenges traditional perceptions and highlights the growing acceptance and celebration of female strength. As a woman, seeing such powerful bodies was not only normal but also incredibly empowering. It redefined beauty standards and showcased that strength and femininity can coexist seamlessly.
Personal Fitness Journey
My journey with fitness has been transformative. Five years ago, I was apprehensive about strength training, fearing that lifting weights would make me bulky. Instead, I stuck to cardio routines that often left me feeling unfulfilled. Attending SiD was a turning point. Surrounded by strong, fit women, I found the motivation to embrace weightlifting and push my limits. This experience reinforced the importance of strength training for women and inspired me to continue striving towards my fitness goals.
Venue and Atmosphere
The Excel Centre provided a vast and versatile space for the event, accommodating the main arena and numerous installations around the arena. Spectator seating was arranged to offer a clear view of the competitions, with equipment like rowing machines, barbells, and rings ready for each event. Outside the main area, vendors and fitness brands set up shops, offering everything from apparel to nutritional supplements. The lively atmosphere was complemented by the camaraderie among attendees, making SiD not just a competition but a vibrant community gathering.
Highlights of the Competition
Watching elite athletes like Katrin Davidsdottir, Aimee Cringle, and Zack George perform incredible feats was truly awe-inspiring. The competitions featured a mix of rope climbs, burpees, and power snatches that tested the athletes' strength, endurance, and agility. The tension was palpable during close contests, and the crowd's energy added to the excitement. A particularly emotional moment was witnessing Sam Briggs compete in her last hurrah, celebrating her legendary status in the CrossFit community. These highlights underscored the dedication and skill required to excel at such a high level.
Conclusion: Empowerment and Inspiration
Attending Strength in Depth was more than just watching a fitness competition; it was an empowering experience that reshaped my perspective on female strength. The normalization of muscular physiques among women at SiD was inspiring and motivated me to continue my fitness journey with renewed vigor. The supportive and friendly atmosphere, combined with the impressive performances, left a lasting impression. Events like SiD play a crucial role in challenging societal norms and promoting a culture of strength and resilience. I left feeling more inspired than ever to reach my full potential in fitness.